A multi disciplinary brand design manager with a background in art direction, creative strategy and industrial design.

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Insight

Drawing from lived experiences across 4 countries, coupled with a keen interest in lifestyle photography, architecture, furniture design and cuisine, I seek to blend deep global cognisance into memorable brand concepts.

Driven by a passion for finding the bigger picture in all my work, I naturally evolved from core industrial design into a brand design manager role, ensuring every project aligns with a cohesive vision.

Currently based in Royal Leamington Spa, I’ve been fortunate to work with global brands such as Jaguar, Land Rover, Tata Motors, Fiat, Maserati and Renault through the years.

Art Direction

  • Concept development and hands-on direction in studio and outdoor environments to achieve visually compelling and brand-aligned imagery.

    I bring expertise in collaborating with marketing teams, photographers, lighting teams, and post production artists to ensure creative vision is executed with precision, while maintaining a strong focus on composition, aesthetics, and visual storytelling.

  • Proficient in leading and managing an in-house CGI team of 6 to create high-quality, customer-facing visual content.

    I’m experienced in overseeing the end-to-end production process, from storyboarding to final render, edit and colour grading.

  • Collaborating with internal teams and external agencies i’ve led and developed multiple brand identity projects, presenting up to board level management for buy in.

    I’m skilled in overseeing the creation of visual assets and guideline documents, ensuring consistency in design language, maintaining alignment with brand values and creative strategy

Brand Strategy

  • By blending strategy with creativity, I lead workshops to ensure every design decision aligns with the brand’s core values.

    This creates meaningful connections with audiences, be it employees or end customers.

  • Curating and managing design immersive brand events for media interactions and product launches, I ensure consistency in narrative and tone in everything from digital campaigns to physical activations and product presentations.

  • By studying and creating analysis reports of cross industry trends and cultural insights, I look to inform future creative strategy.

    Acting as a brand guardian, I advocate restraint against following trends that might deviate the business from the larger brand message.

Industrial Design

  • With over a decade in automotive design, leading the delivery of production and concept cars, I’ve gained a deep understanding of the design process — honing skills in sketching, 3D modelling, prototype development, and collaboration with engineering teams.

  • Working in the capacity of a designer or a creative consultant, I’ve worked on diverse projects ranging from furniture, consumer electronics to ceramics and art installations.

    I thoroughly enjoy learning new processes and skills.

  • With expertise in 3D modeling software like Alias and AI visualization tools, I’ve successfully led show stand builds, bridging the gap between brand vision and external agency architects.

    This approach ensures quicker turnaround times and all standards are met to a high-quality .

examples of work below.

ART DIRECTION

Photoshoots

By curating clear briefing documents and reference visuals, I am confident in leading a shared creative vision to guide photographers, lighting technicians, and post-production artists to deliver quality product and lifestyle visuals. I have extensive experience in pre-production, budget negotiations and resource planning. My background in automotive design helps understand the sensitivity of how important proportions are to capturing the intent of the product.

CGI

Directing and managing a team of six in-house visualisation artists, I’ve helped deliver three public facing full-CGI films with over 4 million views. I build storyboards using a combination of illustration, AI and 3D, in addition to directing animation curves, environment, lighting, colour grading, up to the final edit.

Ensuring brand tonality is met within full CGI worlds using nuanced techniques of camera speed and lighting.

BRAND STRATEGY

Manifesto & Guidelines

Being the brand design spoc for the Avinya brand over the last two years, I’ve lead the development of a clear, compelling brand manifesto and a comprehensive guideline book that serves as the foundation for consistent, impactful brand communication.

Graphic Design

In my time outside of work, I curate an informal supper club that celebrates the fusion of Indian and British cultures under The Corner Shop moniker. This has evolved into a personal label where I look to experiment with both flavours and graphic design on weekends.

INDUSTRIAL DESIGN

2D / 3D

During my tenure as an automotive designer, I have developed an expertise in sketching, 3D modelling, and prototyping. This has enabled me to communicate effectively with automotive designers, to co-create design strategies to ensure brand consistency.

This experience has also empowered me whilst executing furniture design or architectural projects like show stands to a high quality standard.

Illustration

A great tool to communicate ideas and bring stories to life. It’s proven useful for senior management reviews to capture the essence of a future event whilst deciding locations or brand storytelling, concept development for photography or CGI

ABOUT

Hi

I’m Mudit — a brand design manager based in the UK with a passion for creative problem solving.

I bring over a decade of design experience working within automotive design studios around the world, never shying away to experiment with creative outlets beyond the industry.

I believe in the power of design to tell compelling stories, shape experiences, and build strong connections. My approach is rooted in a mindset of continuous learning, and I thrive on collaborating with talented teams to bring ideas to life.

Outside of my professional work, I host a casual supper club on weekends and distill beverages under the corner shop brand, mixing culinary curiosities with graphic design, print making, packaging and ceramics. Travel and developing an understanding of diverse cultures and backgrounds has always been close to my heart. I feel privileged to live in the UK which allows this to be a part of my daily life and something that influences my work greatly.

As I continue to grow in my career, I’m always excited to work with like-minded individuals and teams, pushing the boundaries of creativity and delivering work that leaves a lasting impact and pushes the status-quo.